“When a salesperson cares about you, trust forms, and you are more likely to buy, come back for repeat business, and refer new customers.” Adam Grant
Last month, I received a daily email from a writer, and I was confused. I unsubscribed the writer but continue to read “her/his” work.
Sending your readers daily email without their permission is a waste of your time. Your followers know where to find your work without you stalking them with non-stop email and self-promotion.
Sure, you need to sell your stories and yourself, but there is a better way to do it. A monthly email is reasonable for your steady readers or clients.
How to spot bad salespeople and stay away from their drama:
- They send you an email every day to advertise their products or services.
- Salespeople check your article and correct it on the Facebook group. Yes, they know how to use private messages, but choose to broadcast your mistakes on Facebook. You know who they are; they are salespeople.
- They are clappers. They don’t read your work; only clap and highlight the first sentence. Medium statistics tell real stories.
- They followed you without reading your work and unfollowed you if you don’t buy their service. Salespeople rarely last as your followers for up to three weeks.
- Some of them will ask to befriend you on Facebook and not on LinkedIn.
- They put pressure on you to buy their courses, ebooks, or join their club — highlighter clique.
- They ask you a minimal amount for writing tips.
- They stalk you on social media and give you unsolicited advice, such as what to write or not to write. Please don’t lie about your childhood trauma, a nasty divorce, or mental illness in your writing. Money is not the only thing.
- They are always victims, keeping a scorecard and complain about who read or not read their work or like their exceptional children on Facebook.
What salespeople need to know:
Your work is the best marketing tool, and satisfied readers or clients are your perfect marketing partner.
- A weekly or monthly email is what you need. A brief call is an excellent gesture or a short text message.
- You need to be clear and direct with your readers or clients.
- Show interest and help others. People first before things and money.
- Use private messages for any corrections or suggestions. Thanks for your help.
- If you are an editor, never release any information from an article to your clique members before publishing it. Yep, you know yourself, and your behavior is unprofessional and distasteful.
- Stop the pressure cooker. Putting pressure on readers or new writers only lasts for a short time.
- Manipulation does not last for a long time. You can put a twist on vulnerable writers for a while, but they will leave you when they read this article.
- If you don’t like an article move on, and choose not to highlight the first line and leave. Your behavior is primitive and wrong!
- Let your work be your marketing manager and a spokesperson.
- Give yourself and others grace even if you don’t like them.
- It is not always about you. It is about your readers or clients and what they want for themselves.
- Contact new writers and engage them on how to help and offer them your service. Step aside and give them time to decide if they want to hire you or not. Drop the sales tactics and be a human being again.
- Don’t follow writers because you want to sell your services; follow them because you want to read their work first; help them grow; and last, your turn.
Writers: what you need to know:
- Believe in yourself and read and write as much as you can. Write to inspire, educate, and empower people. And you are likely to have more readers and followers, not clappers.
- Don’t believe lies about curation. Your article can be curated if you continue to write. Mine did, and I sold an item for a decent amount. I’m not a professional writer.
- Read and study Medium staff writers’ articles.
- The platform rules must be your best friend.
- Again, practice writing and write as much as you can. Ask for help as needed.
- If you want to improve your writing on this platform, study the work of Medium staff writers Maryjo Wagner, PhD., and Ali Mese.
- Be happy; this platform is for reformers, not traditionalists. Do what works, not what drives your deflated ego.
- Who are the highest earners in Medium? I know some of them whose English is not their first language, but millions of people read their work. It is true; they thrive here because they write for themselves and their core readers and followers.
- Believe in yourself; work hard and smart. Be a writer and a business.
- Ask for help as needed. Be careful with people. “Honesty is an expensive gift; don’t expect it from cheap people.” Pay attention; action speaks!
Stay away from bad salespeople. You can write your own rules with what you want in life. Be an Eagle and do your own thing.
Help people first and be the change you want to see in the world. Write to make the world better and make money too.
Ask for help as needed.
Help yourself grow
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Bassey is a lifestyle consultant and a health/recovery coach. She has two decades of mental health and addiction recovery experience, holds NYS social work license, and is currently in private practice. She enjoys organizing and writing.